27 Jul 2019, 08:30 — 5 min read
Background: Email marketing is when a business sends promotional messages to a target audience via mail. Dhinesh Kumar lists out the pros and cons of email marketing.
Several new businesses spend a lot for ad services like blogs, articles, SEO, PPC, PPV etc. But you must think before you spend a lot of money on digital marketing. I don’t say its waste, but it comes at a considerable cost. But if you opt for B2B mailing lists, it will easy for you to reach those customer directly who require your product.
Email marketing bring a lot of value. In fact, email has an average ROI of 38$ for each 1% spent. But keep in mind not all email will give you a return of $38; it should be crafted like a katana sword (simple, powerful and sharp). Email marketing continues to dominate the digital marketing landscape in terms of performance.
If you go for email marketing, you will directly ring the doorbell of a customer and sell your products.
Also read: Build the biggest and longest lasting brand – YOU
Effective email marketing will boost your sale
If you go for email marketing, you will directly ring the doorbell of a customer and sell your products. Who can use email mail marketing? Anyone who has a product or project can use email marketing. For example, Amazon has built a positive reputation over time, such that even if you have a busy business schedule, if you receive a mail from them you are likely not to spam it or even delete it without reading. That’s the power of email, seller and product.
Following are the advantages and disadvantages of email marketing.
These are the pros of email marketing. So now you are thinking that you can go for email marketing services. Whoa! hold your horses, if there is a god, there is a devil too. Here are the disadvantages of email marketing.
Also read: How consumers are seeking identity through brand choices & loyalty
So, this is my expertise and experience with email marketing.
We at ‘Point To Business Services’ can provide database that are gathered, profiled and researched. We also provide database management services, digital marketing, email marketing, data appending, data de-duping, data cleansing and email campaign services. If you need any data on any product or field like Import and export, Manufacturing, IT, Retail, Engineering, Medical, Civil Construction etc. connect with me.
Also read: 7 best practices to maximise your business profile’s impact
To explore business opportunities, link with me by clicking on the 'Connect' button on my eBiz Card.
Disclaimer: The views and opinions expressed in this article are those of the author and do not necessarily reflect the views, official policy or position of GlobalLinker.
Posted byDhinesh kumar
A technology, marketing and sales solutions focused Entrepreneur. As the CEO of Point To Business Services, I am responsible for leading the strategy and execution of the company.
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