Influencer Marketing: What, When, How?

With the increasing number of social media users, the growth of influencer marketing in India is at an all-time high. Influencer marketing involves a collaboration between brands and individuals that have a significant online following.

Influencer Marketing is a Rs 900 crore market in India. Nearly two-thirds of the population follows an influencer!

Since Influencer Marketing is increasingly impacting purchasing decisions, it is something your business cannot ignore. To understand the ‘what, when & how’ of Influencer Marketing, we bring to you a not-to-be-missed webinar on 25 February at 5 PM with seasoned digital marketer and SME expert -- Vedanarayanan Vedantham (Veda).

Talking points

• What is influencer marketing? 
• Who needs it? 
• Various influencer marketing strategies
• What works for which kind of business? 
• Case studies

Vedanarayanan Vedantham (Veda) is currently the SME & Startup Business Head at Razorpay. He has helped build, grow multiple digital products & brands across Health-Tech, Ed-Tech & online travel. He possesses a varied mix of global experiences spanning Digital Marketing, Brand Consulting, Product Management & Business Development. Veda is also a visiting faculty member at various top B-schools in the country.