SEO or Search Engine Optimisation is an integral part of any website. Especially for bootstrapped business owners, who pour in their savings or take funding from their families and friends to start or run a business, having access to SEO tools is like a boon. And as they say, “All good things in life are free”, imagine how easier your life can get using SEO tools that are absolutely free of cost!

Having the basic knowledge of SEO can also help you understand your website better, give you insights into how visitors are reacting to it and whether the keywords you are using are helping you rank on search engines. Most of best known SEO tools are usually expensive and can cost you a lot, but with these SEO tools which as equally good and are absolutely free, your problem can be solved:

1. Google Keyword Planner

Google Keyword Planner is a free Google Ads tool. You can use Keyword Planner to search for keywords and see how a list of keywords might perform. You can search for keywords based on terms that are relevant to your product or service, website, or landing page. Use statistics like search volume to help you decide which keywords to use for a new or existing campaign. Forecasts, like predicted clicks and estimated conversions, can give you an idea of how a list of keywords might perform for a given bid and budget. These forecasts can also help guide your decision on which bids and budgets to set.

2. MozBar

You can get an instant metrics about the page you are viewing at that moment using MozBar. You can easily install a Chrome extension and use the free version of the tool. The best part about using MozBar is you can analyse the competitiveness of a spot in terms of domain and page authority and also the number of backlinks. This can help you build a page that can help you easily reach out to your visitors.

MozBar also allows you to analyse your on-page SEO and export your SERP analysis details to a CSV file.

Also read: 10 must have features that will make your e-store from good to great

3. Ubersuggest

Ubersuggest is a blessing for people who want to write meaningful content for their websites. This tool shows you an exhaustive list of keywords including long tail keywords that can help you curate great content that people would love to read.

4. Soolve

Soolve is an interesting platform that pulls out keywords from websites such as Amazon, Google, Yahoo etc and gives you long tail keyword ideas to build your content upon.

Since the nature of every website is different, it gives you multiple suggestions that you can implement to make your website more interesting and more reachable to your audience.

5. Screaming Frog

This free SEO tool lets you crawl website links, images, apps and codes. You can scan up to 500 URLs and Use this data you can improve your meta tags, alt text for images and any other errors. Screaming  frog also shows you the outbound and inbound links so you can see who is linking back to your website.

Also read: 10 things you should do before launching your e-commerce website

6. Answer the public

Answer the public uses Google’s auto suggestion to give you a map of all the long tail keywords people are searching for. The search insight can be used by the marketing team, PR and the content team to create content that is unique and eye catching.

7. Backlink tool

As the name suggests, Backlink tool shows you which pages are linking back to your website. This can help you reach out to other bloggers and even work on collaboration to create content. The only limitation of using this tool is you can run it just 18 times a day while checking for the best backlink.

8. Google search console

Google search console which was earlier known as Google webmaster is a free tool that helps you achieve so much in a single page. This tool helps you monitor how Google sees your website along with showing you how your website is performing, which keywords are you ranking for and are people searching for your website and what can you do to improve it.

How many of these tools were you aware of? Let us know in the comments section below if you know any other free SEO tool that can help bootstrapped business owners.

Also read: How to write compelling meta descriptions to boost traffic

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